CC3000+FRAM Simple HTTP Web Server - will not connect

Hello

The first time configuration is ok, but the program is stucked in infine loop in StartFirstTimeConfig() [cc3000.c] at the end (line 663)

while (!(currentCC3000State() & CC3000_ASSOC))
{
__delay_cycles(10000);

hci_unsolicited_event_handler();
}

this is what i do: 

1. i am downloading the program to the board

2. i am pressing the button to enter first time configuration mode

3. i use cc3000 config tool for android 

4. the program is stucked at this loop - what should i do? did i forget to do something? 

regrads,

assaf