CC3220S-LAUNCHXL: Does cloud_ota support multiple OTA updates?

Part Number:CC3220S-LAUNCHXL

Hi,

It seems to me that after the first OTA update in cloud_ota example the OTA feature vanishes. On the next power up, the device is just executing the new program. I am wondering, is there a possibility for cloud_ota example to support future OTA updates after the first update by pressing the same SW used for the first OTA update? I am wondering if it's possible to keep the OTA feature alive after the first OTA update. Your help is greatly appreciated.

Thanks,

David